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Axel Hotel Madrid 阿克塞尔酒店

感谢EL EQUIPO CREATIVO 的分享 | Thanks for share from EL EQUIPO CREATIVO

西班牙 马德里 | Madrid, Spain

在“El Barrio de las Letras”的中心,设计重叠了各种参考,形成了爆炸性和复杂的串联。In the heart of “El Barrio de las Letras”, the design overlaps various references forming an explosive and complex tandem.

©Adrià Goula
©Adrià Goula

我们的目标是创造一个酒店,在这里人们可以呼吸到自由和有趣的氛围,具有颠覆性的触摸,这将邀请不同类型的公众享受酒店的公共区域。

The objective was to create a hotel where one could breathe a free and fun atmosphere with a disruptive touch, which would invite different types of the public to enjoy the public areas of the hotel.

位于马德里阿托查大街的阿克塞尔酒店的设计叠加了一系列的历史参考,形成了一个复杂和爆炸性的串联。起点之一是阿克塞尔酒店优越的地理位置在马德里的文学社区,今天的中心城市最国际化的环境。 一个是酒店所在的富丽堂皇的19世纪建筑,其高贵的客房仍保留着浓厚的世袭感、装饰华丽的天花板、墙壁上鲜艳的色彩和巴洛克式的装饰细节。
在设计选择中,马德里最传统、最受欢迎的一些特色以及一些最著名的视觉元素也发挥了重要作用,比如与斗牛、“曼提拉”或吉普赛美学有关的元素。 最后,关闭这个奇怪的串联是阿克塞尔连锁酒店背后的爆炸性哲学,它的酒店是为LGBTQ群体设计的,创造了自由的空间,在这里性别多样性是受欢迎和促进的,在这里娱乐是优先考虑的。

The design of the AXEL Hotel on Atocha Street in Madrid superposes a series of historic references forming a complex and explosive tandem.One of the starting points is the privileged location of the AXEL Hotel in the very midst of Madrid’s literary neighborhood, today the epicenter of the city’s most cosmopolitan environment.
Another starting point is the palatial 19th-century building in which the hotel is located, where its noble rooms still conserve elements of great patrimonial interest, lavishly decorated ceilings, intense colours on the walls and baroque decorative details.
An important role in the design choices was also played by some of Madrid’s most traditional and popular characteristics as well as some of the most well-known visual elements such as those related to the bullfight, the “mantilla” or the gypsy esthetic in general.
And finally, closing this strange tandem is the explosive philosophy behind the AXEL Hotel chain, whose hotels are designed for the LGBTQ community creating free spaces where sexual diversity is welcome and promoted and where diversion is a priority.

©Adrià Goula
©Adrià Goula

从一开始,设计团队就对在马德里历史上如此重要和对立的历史时期和所有这些起点之间创造有趣的对话很感兴趣,阿托查街就是其中的一个特殊的见证。主要目标是创建一个散发自由和娱乐气氛的酒店,具有一定的破坏性,邀请不同的客户进入酒店的公共区域享受美食提供。 为了达到这种氛围,在设计中最重要的策略是使用色彩,这是一个伴随我们在酒店所有区域的元素,在每个区域都应用了不同的性格和材料性质。

From the beginning, the design team was interested in creating an amusing dialogue among all these starting points and historic periods so important and antagonistic in the history of Madrid and to which Atocha Street has been a privileged witness. The principal objective was to create a hotel which exuded an atmosphere of liberty and diversion with a certain disruptive touch which invited a varied clientele to enter the public areas of the hotel to enjoy the gastronomic offer. In order to achieve this atmosphere, the most important strategy in the design is the use of colour, an element which accompanies us throughout all the areas of the hotel and which is applied with a different character and material nature in each zone.

酒店:公共区域和顶级的客房 | The Hotel: The Common Areas and Noble Rooms

海报,明亮的灯光与电影和音乐的参考“Movida Madrilena”连同人体模型和其他浮华的元素侵入酒店的入口方式和接待区,欢迎客人到一个无忧无虑的节日气氛。以明亮的灯光和霓虹灯的形式引入文本、单词和短语,参考了该社区的文学历史,但使用了更流行的信息和眨眼/暗示。正是在这座建筑的院子里,这种“通俗文学”才显得如此重要,它爬上了天井的墙壁,就像黄金世纪“喜剧剧场”的戏剧声音的回声。

Posters, brightly lit with cinematographic and musical references to the “Movida Madrileña” together with mannequins and other flashy elements invade the entrance way to the hotel and its reception area, welcoming the guest to a carefree and festive atmosphere. The introduction of texts, words, and phrases in the form of bright lights and neon makes reference to the literary past of the neighborhood, but with more popular messages and winks/insinuations. It is precisely in the courtyard of the building where this “popular literature” takes on the importance and climbs up the patio walls like an echo of the theatrical voices of the “Comedy Playhouses” of the Golden Century.

©Adrià Goula

位于一楼的是原始的高贵的房间,具有巨大的祖传价值,包含了各种各样的装饰和颜色。它们的共同点是墙上、天花板和工艺品上的金色装饰细节。

Located on the first floor were the original noble rooms of immense patrimonial value and containing a great variety of finishes and colours. The common denominator which exists in all of them is the golden decorative detail on the walls, ceilings, and handicrafts.

©Adrià Goula
©Adrià Goula

新的分配方案将其中一些房间改为公共休息室,另一些房间改为套房,在这两种情况下都强调共同之处,即金色,这将是这些空间中所有新家具的颜色。

The new distribution has converted some of these rooms to public lounges and others to suites, emphasizing in both cases the common denominator, gold, which will be the colour of all the new pieces of furniture in these spaces.

©Adrià Goula
©Adrià Goula

酒店:新房间 | The Hotel: The New Rooms

在房间的设计中,再次混合了之前提到的一些视觉参考,但新的目标是创造一个既能让人休息又能让人玩耍的空间。该设计结合了视觉参考的斗牛和“曼提拉”与性感的触摸美学。两个大窗帘是突出的装饰元素,一个紫红色,斗牛士披风的颜色,另一个半透明的黑色纹理像一个“曼提拉”。

In the design of the rooms once again there is a mixture of some of the visual references previously mentioned, but with the new objective of creating a space which invites one to both rest and play.The design mixes visual references to the esthetic of the bullfight and the “mantilla” with a sexy touch.Two large curtains are the outstanding decorative elements, one fuchsia, the colour of the bullfighter’s cape, and the other of a translucent black texture like a “mantilla”.

©Adrià Goula
©Adrià Goula

它们一起围在床上,让房间根据一天的时间或心情而改变。霓虹灯与清晰或暗示信息的流行文化完成了这个有趣的设置。对于那些想找个地方休息的人来说,由于其优雅的深蓝色和高贵的树林,这个房间提供了一个安静祥和的喘息之所,远离喧闹的“文学街区”。

Together they surround the bed and allow the room to be transformed according to the time of day or, why not, the mood. A neon light with clear or suggestive messages regarding popular culture completes this playful setting.For those who are looking for a place to rest, thanks to its elegant intense blue and noble woods, the room offers a quiet and peaceful respite from the noisy “Literary Neighborhood”.

©Adrià Goula

餐厅 | The Restaurant:Las Chicas, Los Chicos y Los Maniquis

最初是马车的入口,现在是酒店的入口,并将餐厅最公共的部分分为两个房间。这两个空间都是在同一个理念下设计的:一个无忧无虑的氛围,一个色彩鲜明的人物,使用了大量的彩色图形元素,参考了“Movida Madrilena”和西班牙著名电影导演阿尔莫多瓦(Almodovar)创造的视觉宇宙。

What was originally the entrance to the building for the horse-drawn carriages is today the entrance to the hotel and divides the most public part of the restaurant into two rooms. Both spaces are designed under the same concept: a carefree atmosphere with a distinctly colourful character employing large graphic elements of colour with references to the “Movida Madrileña” and the visual universe created by Almodovar, the well-known Spanish movie director.

©Adrià Goula

餐馆的名字“Las Chicas, Los Chicos y Los Maniquies”正是其中一首与“Movida Madrilena”一起伴奏的歌曲的名字,这首歌的歌词至今仍是我们流行文化的一部分。

The name of the restaurant “Las Chicas, Los Chicos y Los Maniquies” was precisely the title of one of the songs which accompanied the” Movida Madrileña” and whose lyrics are still part of our popular culture today.

©Adrià Goula

夜店 The Nightclub: Bala Perdida Club

马德里阿克塞尔•马德里酒店(Hotel Axel Madrid)坐落于18世纪一座翻新的宫殿之下,隐藏在马德里社区“Barrio de Las Letras”(今天是城市的一个神经中枢)的地下,发现了两个砖砌拱顶空间。这是在这个挑衅性和秘密的位置,巴拉佩迪达(Lost Bullet)俱乐部的所在地。

Hidden in the underground of the Madrilenian neighborhood “Barrio de Las Letras” (today a neuralgic point of the city), under a refurbished palace of the eighteenth century where Hotel Axel Madrid is located, two vaulted spaces built in brick were found. It is in this provocative and secret location, where the Bala Perdida (Lost Bullet) Club is located.

©Adrià Goula
©Adrià Goula

建筑师有两个主要的设计前提。一方面,现有空间的奇异之处,有两个砖砌的地下暗色拱顶,像古老的洞穴或地窖。另一方面,拟议的场地是一个夜总会,它应该具备多种功能,可以作为小吃和鸡尾酒吧,在那里,在夜晚的某个时间点会发生快速的变化,一般的景色会很快从温暖的氛围切换到一个lysergic舞池。

The architects had two main design premises. On the one hand, the singularity of the existing space, with two subterranean dark vaults built in brick, as antique caves or cellars. On the other hand, the proposed venue, a nightclub that should have the versatility to work as a snack and cocktail bar, where a fast mutation would happen at some point of the night and the general scenery would quickly switch from a warm atmosphere into a lysergic dance floor.

这种转变的需要和那种神秘的气氛使他们想到一个与神秘有着密切联系的空间,在那里他们不能忽略魔法和视觉幻象。项目同时使用了两种主题元素。

This need for transformation and that kind of clandestine atmosphere made them think of a space with a close relation to the mystery where they could not omit the magic and the optical illusions.The key aspect of the project was the use of two protagonist elements.

©Adrià Goula

Project Data

项目位置: Calle de Atocha, 49 — 28012, Madrid 
项目官网: www.axelhotels.com/es/axel-hotel-madrid/hotel.html
项目客户: HI Partners, Hoteles Axel
项目面积: 3600 m²

室内设计: EL EQUIPO CREATIVO

完成年份: August 2017

项目摄影: Adrià Goula

Project Data

Location: Calle de Atocha, 49 — 28012, Madrid 
Website: www.axelhotels.com/es/axel-hotel-madrid/hotel.html
Client: HI Partners, Hoteles Axel
Floor Area: 3600 m²

Interior Design by EL EQUIPO CREATIVO

Completed: August 2017

Photographer: Adrià Goula