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HSJ珠宝空间

印度,勒克瑙 | Lucknow, India

HSJ外立面 ©RMDK
HSJ外立面 ©RMDK

HSJ位于历史名城勒克瑙的中心地带,是一个历史悠久、气势恢宏的珠宝品牌。总部位于德里的建筑事务所RMDK与应用艺术中心I’m The Centre合作,将其丰富而微妙的设计转化为吸引广泛受众的令人眼花缭乱的零售体验。

面积达10000平方米以上。它的零售空间有两层。一层为黄金制品,二层为钻石、白银制品。地下2.5米的落差被用来创建一个部分的地下室,它作为一个架空的地面出现在入口,方便停车和入口大厅。

Located in the heart of historic city of Lucknow, HSJ is an age-old jewelry brand that exudes grandeur. The Delhi based architectural practice, RMDK, in collaboration with I’m The Centre for Applied Arts, translated their opulent-yet-subtle designs into a dazzling retail experience that appeals to a wide range of audience.

Spread over an area of above 10,000 sq. ft. of customer area, the one of its kind retail space covers two levels. The ground level is demarcated for Gold and the upper level for Diamond and Silver products. The 2.5 m drop in the ground level has been utilized to create a part basement which appears as a stilted ground level at the entrance facilitating parking and entrance lobby.

坚固的砂岩外墙采用内部金库制成,采用金钢制成,饰有优雅的表面细节。 入口处有一个精致细致的30英尺高的玻璃门,让人可以窥见内心,产生好奇心。 它通向一个接待区,配有一个定制的椭圆形红色玻璃电梯,由螺旋楼梯包裹,作为标志性的中心。 电梯的路径由五颜六色的地板镶嵌装饰,灵感来自传统的Meenakari工艺,在屋顶上复制,反映了该品牌不拘一格的设计风格。 电梯通向每个楼层的大堂区域,通过主入口可以看到照明的天花板装置,营造出强烈的视觉冲击。

Built as an introverted vault, the solid sandstone façade makes a bold statement with an elegant surface detailing in gold steel. The entrance is marked by a delicately detailed 30 feet high glass door, allowing a glimpse inside generating curiosity. It opens into a reception area with a customized elliptical red glass elevator wrapped by the spiral staircase as an iconic centerpiece. The path to the elevator has been pronounced by colorful floor inlays, inspired by traditional Meenakari craft, replicated on the roof reflecting the brand’s eclectic design style. The elevator opens into a lobby area on every floor with an illuminated ceiling installation, seen through the main entrance, creating a strong visual element of intrigue.

二楼大堂©RMDK
二楼大堂©RMDK
二楼洽谈休息区©RMDK

这个零售空间的每一个元素都作为一件珠宝进行了详细的设计。每个展区都是根据产品范围来设计的。这些个性化的展示系统确保每一颗宝石都能脱颖而出,同时拥有自己的空间来赞美这些豪华产品的工艺。长毛绒家具和枝形吊灯的细节看起来像装置,反映了展览的本质。甚至还定制了照明光谱,以提高产品在各个区域的范围。家具的调色板雄辩地结合了这些元素,同时巧妙地补充和提高了展示的产品。强烈的色调变化被柔和的中性色如木炭和深棕色创造出高度清晰的空间。

Every element in this retail space is detailed as a jewelry piece. Each display section has been designed according to the product range. These individualistic display systems ensure each jewel stands out while getting its own space to celebrate the craftsmanship of the deluxe products. The plush furniture and the chandeliers have been detailed to look like installations that reflect the essence of the exhibits. Even the lighting spectrum is customized to enhance the product range in respective zones. The furniture color palette eloquently binds these elements while niftily complementing and enhancing the displayed products. The strong tonal variations are softened with neutrals like charcoal and deep brown to create highly articulate spaces.

精品黄金区主要使用红色。40英尺乘40英尺的手绘天花板,为原本平淡无奇的销售活动增添了戏剧性的色彩。每一个华丽的展示框架都被设计得像一幅古老的艺术大师的画,增加了珠宝的奢华。

The Boutique Gold Section sees a predominant use of hues of reds. A 40’ by 40’ hand painted ceiling lends a theatrical touch to an otherwise mundane sales activity. Each ornate display frame is designed to look like an antique maestro painting, adding to the opulence of the jewelry. The Daily Wear Gold Section follows a simpler color scheme of white and gold with the reception feature wall inspired by pearls. The diamond section uses hues of Blue. The semi-precious stone counters along with the bull’s eye arch display and white origami floral displays convert each product into a statement installation. The silver section uses hues of Purple. The minimal interiors accommodate the mass and chunkiness of silverware while enriching the whole retail experience.

精品黄金区
精品黄金区 ©RMDK
吊顶的画与空间的融合,珠宝店设计
吊顶的画与空间的融合 ©RMDK
红色展示柜
红色的展示柜 ©RMDK

Daily Wear Gold部分采用了更简单的白色和金色配色方案,接待功能墙的灵感来自珍珠。钻石部分使用蓝色调。半宝石柜台以及牛眼拱形展示和白色折纸花卉展示将每个产品转换为精美的展示装置。银色部分使用紫色。最小的内部容纳了大量和厚实的银器,同时丰富了整个零售体验。

The Daily Wear Gold Section follows a simpler color scheme of white and gold with the reception feature wall inspired by pearls. The diamond section uses hues of Blue. The semi-precious stone counters along with the bull’s eye arch display and white origami floral displays convert each product into a statement installation. The silver section uses hues of Purple. The minimal interiors accommodate the mass and chunkiness of silverware while enriching the whole retail experience.

钻石展示区
钻石区域 ©RMDK
折页花与饰品的有机融合
折页花与饰品的有机融合 ©RMDK
洽谈区
洽谈区 ©RMDK

因此,HSJ勒克瑙是传统与现代的令人眼花缭乱的结合,散发着奢华与温暖,完美地体现了“艺术与奢华的交汇之处”的概念。

HSJ Lucknow is thus, a giddy mix of traditional and contemporary that exudes lavishness and warmth, perfectly embodying the concept of ‘where art meets luxury’.

白银区域
白银区域 ©RMDK
白银区域前台
白银区域 ©RMDK

项目名称:HSJ Lucknow
项目位置:印度,勒克瑙
项目客户:HSJ
场地面积:10000平方米以上
完成日期 :2017

Project name | HSJ Lucknow
Location | Lucknow, India
Client | HSJ
Site area| <10,000 m²
Completion date | 2017