Ura Window Display Ura创意窗口服装店
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西班牙 圣塞瓦斯蒂安 | Donostia, Spain
Ura Window Display以Ura雨衣为特色。在巴斯克语中，“Ura”意味着水。
Window Installation featuring the Ura raincoat. In the Basque language ‘Ura’ means water.
Fourteen waterproof raincoats are suspended from seven bicompartmental metallic structures
strategically placed on the ceiling of the store simulating drops of water. The shoppers’ attention is therefore drawn directly upwards to the product creating an inmersive environment for customers. Partially hidden details, such as bespoke carbon fiber rod supports, have been designed in order to achieve an optimal shape for each jacket which are numbered correlatively by a keychain attached to the hanging system giving the installation the appearance of a production line.
‘Ura’ considers the relationship between the individual and consumerism through the use of a dynamic interplay between structure and product. The social interaction between groups / individuals and material objects is changing and, as such, it is important to create shopping experiences that attract and draw in potential shoppers. Aside from the concept and the design of an unusual metallic structure, one of the most interesting aspects of this window installation is its occupation of an unconventional location, suspended above eye-level from the ceiling. Whilst this is not the most commercial location in which to display a product it is, along with the use of lighting, the key element of the project, drawing and focusing the attention of shoppers on the product. Indirect lighting is used in order to avoid awkward shadows and provides the installation with an ethereal atmosphere. A clean typography frames the window for passersby to gain editorial insight into the apparel.
项目面积: 45 m2
项目地点: Garibay 22, 20004 Donostia-San Sebastián.
完成时间: October 2017
创意方向: Ion Ander Beloki
作品制作: Diana Gorostidi & Ana Sistiaga architects
项目摄影: Pablo Axpe
Floor area: 45 m2
Location of project: Garibay 22, 20004 Donostia-San Sebastián.
Completed: October 2017
Creative Direction: Ion Ander Beloki
Production: Diana Gorostidi & Ana Sistiaga architects
Photographer: Pablo Axpe